GEO

Generative Engine Optimization

Own the narrative that LLMs generate about you.

What GEO means for your business

Generative engines do not rank pages — they retrieve passages and synthesise a recommendation. Generative Engine Optimization shapes the corpus those models draw from, so when a buyer asks an LLM for the best option in your category, your brand appears with accurate context and a link back.

Outcomes

  • Measurable brand mentions and citations inside LLM answers
  • Accurate, on-message descriptions of your products in generated text
  • Retrieval-friendly content that survives chunking and embedding
  • Off-site presence on the sources models actually quote

What you get

LLM visibility baseline

Prompt panels run across leading models to record how often, and how accurately, you are mentioned today.

Retrievability rewrite

Self-contained passages, explicit subjects and statistic-rich phrasing that survive vector chunking.

Source-surface programme

Placement and cleanup across the review sites, directories, forums and docs that models over-index on.

Crawler & licensing policy

Deliberate robots, llms.txt and content-access rules so the right agents can read you.

How we deliver it

  1. 01

    Prompt benchmarking

    We build a repeatable prompt set per buying scenario and score share of voice against competitors.

  2. 02

    Corpus shaping

    On-site and off-site content is written for retrieval: factual, quotable, well-attributed.

  3. 03

    Authority seeding

    Original data, expert commentary and comparison assets that give models something worth citing.

  4. 04

    Drift monitoring

    Recurring re-tests catch hallucinated or outdated claims before they spread.

GEO questions, answered

What is Generative Engine Optimization?
Generative Engine Optimization (GEO) is the practice of influencing what large language models retrieve and say about a brand, by shaping on-site content, off-site sources and structured facts that those models use when generating answers.
Can you guarantee ChatGPT will recommend my brand?
No responsible provider can guarantee model output. What we can do is measurably increase mention frequency, citation rate and factual accuracy across a fixed prompt panel, and report the movement each month.
Does GEO replace traditional SEO?
No. Generative engines still retrieve heavily from indexed web content, so technical health and authority remain prerequisites. GEO layers retrieval and citation strategy on top of a healthy SEO foundation.

Pairs well with

Ready to win the GEO answer in your category?

Get a free visibility audit covering your rankings, snippets and AI answer share — no obligation.

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